Smells Like Big Bucks, Britney

Question: How many women around the world want to smell like Britney Spears?

Answer: 1 billion women!

Yes, i kid you not, 1 billion bottles of fragrance from Britney’s collection of perfumes have been sold since her first tentative foray  into the perfume business in 2004.  Back then, she endorsed Curious with Elizabeth Arden. It took just 5 short weeks for the magnolia scented, vanilla infused fragrance to earn $100 million in sales worldwide and become the number one fragrance in departmental stores across the globe! It was no surprise that Curious was honored by the Fragrance Foundation as Best Women’s Fragrance. To date, Curious, having sold 700million bottles, is Britney’s most successful perfume.

Britney loves Curious as the Louisiana magnolia in it reminds her of home

Following the success of Curious, Britney released Fantasy. With its catchy tagline ‘Everybody has one’, Fantasy made over $30million in the first three months. An exotic mix of lychee, kiwi, jasmine petals and white chocolate orchid, women everywhere loved the sweet floral, fruity scent of Fantasy. The fragrance is also famous for its lovely fuchsia bottle with Swarovski crystal embedded into the glass and collar.

In January 2007, riding high on the success of Fantasy, Britney launched Midnight Fantasy. This is a romantic version of Fantasy with ingredients like black cherries, plum, freesia and musk giving it a sensual, feminine appeal. Soon after Midnight Fantasy, Hidden Fantasy, a fruity floral scent infused with grapefruit blossoms, cloves and sandalwood  hit the shelves at departmental stores.

In 2007, Britney released Believe, her fifth fragrance. Encased in a triangular bottle in the shade of a delicate peridot, this striking multi-facetted bottle is inspired by Britney’s many believes. Ingredients like guva, patchouli, pink pralines and honeysuckle gave the scent its warm, delicate feminity. With its tagline ‘The greatest freedom is to believe in yourself”, Britney had yet another winner in her hands.

There was no stopping Britney. Two years later, Circus Fantasy was craeted and launched. Inspired by Britney’s 2009 album Circus, the fragrance was the first Elizabeth Arden ever created for an artist’s album. The seductive scent in its signature light blue bottle studded with red crystals, featured raspberry, peony, vanilla and candy.

With no end in sight to her perfume business, this writer is forseeing another Britney perfume in the near future! Go, go, Ms Spears!