Paris Hilton’s Scentilicious Side Projects

Full-time party girl, some-time actress and one-time singer, Paris Hilton is most certainly not content with mere celebrity. Off (and on) camera antics aside, the busy heiress may just be a hard-headed businesswoman. One of her undeniable business success is her scentious side project- her self-branded perfumes.

Paris Hilton in the process of dressing as Marilyn Monroe for Tease launch

How success is her perfume line? Well, since becoming involved in the creation of Paris Hilton by Parlux Fragrances in 2004, Paris has not turned back. After the surprising popularity of her first signature fragrance, Just Me and Heiress (Heir for men) were released soon after.

By October 2007, Paris launched her forth fragrance Can Can. A year later, Fairy Dust made its debut and in 2009, the world was introduced to Siren.

But why stop there?

Paris has just launched her 10^th (yes, 10^th) fragrance, ‘Tease’, on Monday August 10. During the night’s launch party, Paris, piling on the glam and the diamonds, channeled Marilyn Monroe.

Stepping out in a skin tight Herve Leger dress, a curly blond do and red lipstick, the sexy heiress turned up the temperature at SHG’s MyStudio nightclub.

Keeping her fans in the loop, Paris had twittered before the launch…

“At home getting ready for my Tease fragrance launch event. Getting dressed up as my Idol and Favorite Icon Marilyn. Loves it!”

The world’s most famous socialite credits the 60’s blonde icon as the inspiration of her latest scent. Accompanying this is an advertisement encouraging fans to buy Tease so as “to smell irresistible.”

So what are you waiting for? Pick up a Paris Hilton scent today and smell like a star!