Glow With JLo

No one who saw Jennifer Lopez in In Living Color would ever have thought that she would become the superstar she is today. In fact, hardly anyone would have noticed her. Back then (way back in the early 1990s), JLo was just another unknown dancer. Since then, she has acted in hit movies, released eight albums, made it to US Billboard charts several times and picked up two ALMA awards along the way. Not bad for a girl from the Bronx.

Her rising success brought media scrutiny. News and photos of her personal life and relationships were splashed, trashed and hashed in tabloids. Who could forget tacky Bennifer? And how about the months Jenny spent married to her what’s-his-name backup dancer? It was inevitable that Jenny became the butt of many jokes.

.

Her famous derriere and fame aside, JLo is one smart cookie, parlaying  her fame into successful businesses. The most successful of which is her perfume line.

JLo’s first foray into the perfume business brought the world Glow by JLo in 2003 with its simple tagline ‘Fresh. Sexy. Clean”. Its soft, subtle scent was an unparalled success.

Later that same year, Still was launched. Still, with the tagline ‘In the eye of the storm… I am Still Jennifer Lopez’, was targeted at more matured customers. Its simple gray bottle won many hearts.

Glow was revisited two years later and a spin-off version- Miami Glow- was craeted. The sizzling scent of amber, musk and passion fruit paid homage to Miami, Jenny’s adopted hometown.

The Glow line was so well received around the world that Jenny added on other products – lotions and creams. Several fragrances were also added. By 2010, Love At First Glow (Launched on Valentine’s Day 2006), Glow After Dark, Sunkissed Glow and Blue Glow were available to tempt women everywhere.

.

Live was the second fragrance outside the Glow line. With its tagline ‘Energetic, Sexy, Tasty’, Live’s warm citrusy scent appealed to many. Two other spin-offs – the very feminine Live Luxe and the winter themed Live Platinum soon followed.

2008 marked the release of another perfume in the JLo collection. In collaboration with Givaudan Perfumers, Deseo was created and launched. Jenny told reporters that the clear fragrance was inspired by a night time walk in the garden. Deseo for Men, Jenny’s only men’s cologne, appeared on shelves later that same year.

With more that 15 fragrances under her belt and no signs of flagging, Jenny from the block has certainly come a long way.

.

.